Times & Trends - SymphonyIRI Group

8/24/2010
The New Path to Purchase: An Escalation of Channel & Consumption Migration

This report provides insights into recession-driven changes in consumer shopping patterns across departments, categories and consumer segments, and serves as a foundation for competitive and distribution strategy development as well as a baseline for ongoing tracking efforts.
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7/30/2010
Store Brands: Special Report - U.S. & Europe Store Brand Trends 2010

This report explores current and emerging store brand trends and influencing factors across key Western European countries. Retailers and manufacturers with a clear understanding of these trends will forge relationships with consumers that will transcend the economic downturn and fortify their position in the FMCG world of tomorrow.
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6/24/2010
Store Brands: More Than Just a Safe Harbor in Turbulent Times

This report explores current and emerging store brand trends as well as influencing factors that are helping to define the CPG industry of tomorrow. Retailers and manufacturers with a clear understanding of these trends will forge relationships with consumers that will transcend the economic downturn and fortify their position in the CPG world of tomorrow.
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5/28/2010
Shopper Marketing: Re-Architecting Shopper Marketing for Maximum Performance

This issue of Times & Trends provides insights into the consumer mindset throughout each stage of the purchase cycle, from planning to purchase. Insights such as these provide a critical foundation for marketing strategies aimed at delivering the right products, to the right place, at the right price, at the right time, and creating a shopping experience that keeps the best shoppers coming back for more.
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3/22/2010
2009 New Product Pacesetters: Innovating Growth in Recessionary Times

This report illustrates how the most successful new CPG brands are addressing critical consumer trends. These products are IRI’s 2009 New Product Pacesetters- best practice case studies in how to beat the new product odds.

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