Jun 18

Written by: IRI Blog
6/18/2010 8:14 AM

By: Thom Blischok, Global President, Innovation & Strategy, SymphonyIRI Group

The shift in focus in one year has been dramatic. This time last year, the majority of us placed a significant amount of apprehension on H1N1 and were trying to understand the impact of the economy on our jobs and housing. Simply put, we were anxious about everything.

This year has presented a new set of challenges that are just as significant and just as critical. While the economy is still center stage in the hearts and minds of the shopper, there is always the apprehension of a potential “double dip” recession. Many of our houses are under water, and the job front has only slightly improved. Regardless of what some optimists might want to believe, we continue to live in uncertain times. This is a fact that impacts every aspect of our day-to-day lives, including consumer shopping behavior and CPGs.

Based on a recent SymphonyIRI focus group and interviews, we discovered that shoppers want to be educated, especially in health and wellness. Below is a slideshow detailing what these changes mean for the consumer and the retailer.

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