Jun 22

Written by: IRI Blog
6/22/2010 7:42 AM

By Sean Seitzinger, Senior Vice President, SymphonyIRI Group Consulting and Innovation

During the past few years, the U.S. recession helped drive store brand growth across categories and shopper segments.  As we enter a period of uncertainty over whether or not 2010 will ultimately be a year of recovery or of further economic volatility, the future of store brand also hangs in the balance.  While the recession opened shoppers’ baskets to store brand as an affordable alternative to higher-priced items, will they continue purchasing these items once the economy recovers or will they switch to old favorites?  Furthermore, retailers counting on store brand for growth are struggling to find untapped opportunities and fresh strategies to maintain and expand their store brand business in 2010 and beyond, regardless of how quickly the economy recovers.

Register here for my upcoming Webinar, “2010 Private Label Opportunities for Retailers,” to learn more about emerging trends and key success factors.

Date: Wednesday, June 23, 2010
Time:  10:00 to 11:00 p.m. PT; 12:00 to 1:00 p.m. CT; 1:00 to 2:00 p.m. ET

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