Written by: IRI Blog 6/30/2010 3:16 PM
A recent article by Sarah Mahoney in MarketingDaily Magazine details a recent study from SymphonyIRI about the growth of store brands. The article reports on some of the many findings: “At this point, Symphony IRI reports that 99% of U.S. households purchase at least one store brand regularly, 83% are wiling to try a private brand at least once, and 75% of store-brand shoppers purchase 30 or more categories each year.” Read the full article at MarketingDaily online.
“At this point, Symphony IRI reports that 99% of U.S. households purchase at least one store brand regularly, 83% are wiling to try a private brand at least once, and 75% of store-brand shoppers purchase 30 or more categories each year.”
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